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+Document: WM-049                                                 P. Webb
+Category: Project                                             2021.02.15
+
+                           An update on socii
+
+Abstract
+
+   Yeah, I'm still working on this thing.
+
+Body
+
+   Social network fatigue is at an all-time high. Last year leading into
+   the first couple weeks of this year resulted in me "doomscrolling"
+   more than I'd like and presumably like you, I've lacked motivation
+   after spending hours doing that. Despite the tone of this intro,
+   socii is not dead. Quite the contrary, development on 2.0 has been
+   underway for a while and unlike last year I'm seeing 2021 with 20/20
+   vision. Let me explain.
+
+   It is my belief that Big Social lacks the resolve and moral tack to
+   do what is objectively correct…even in the face of **overwhelming
+   evidence** that refusing to take action could result in
+   catastrophic events.
+
+   Corporations are not people and must move slowly by the very nature
+   of massive companies. A raft turns a lot faster than a sailboat or
+   freight-liner after all, right? Well, Big Social has shown time and
+   time again their ability to move swiftly when it serves financial
+   interest to do so. I don't buy the oft-given example I started this
+   paragraph with, it's clearly a load of excrement.
+
+   Here is how socii is shaping up:
+
+   1. It is a paid service with a decent free tier.
+   2. There is a strict anti-harassment policy that WILL be exercised.
+   3. Communities are private by default and come with extensive
+      moderation tools.
+   4. Remember customization? You are unique, your profile will act like
+      it (if you want).
+
+   Per points 2 and 3, freedom of speech does NOT mean freedom of
+   *reach*. This nuance is clearly lost on a subset of the American
+   populace so here it is, upfront. Radicalization and violence stemming
+   from disinformation has no place on socii. Or anywhere else, it
+   seems. Anyhoo…
+
+   You may have noticed that "socii" lost its capitalization. It
+   occurred to me that too often, services try to get ahead of
+   themselves and attempt becoming brand-like before their service takes
+   off. Startup wisdom says to "become a tribe" and your fans will buy
+   anything you sell. But, how is your service more important than the
+   people you are serving? How are you an "ecosystem" when your only
+   claim to fame is the Product Hunt hype machine? Too many services
+   with that mindset are mere tools that will be acqui-hired into a
+   bigger company and be shut down internally (or just shut down).
+
+   You wouldn't capitalize "hammer" or "scissors" (unless you started a
+   sentence with them). In the same vein, socii is a tool. socii is not
+   meant to be the forefront of your mind, your life. Just…a place to
+   connect with a community (or communities!) that you care about and
+   that cares about you.
+
+   Until sometime last year I'd been coding socii in the open because I
+   bought into the MVP (minimal viable product) hoopla the tech
+   community spouts. As a result, no one used it because it lacked
+   features people expected or wanted. Turns out, if something is too
+   *minimal* it ends up not being *viable* and well, no one will use
+   your *product*.
+
+   New year, new moves.
+
+   1.0 of socii is closed to new signups as work continues on 2.0. I may
+   occasionally share updates on my Twitter @NetopWibby[1] so follow me
+   there if you don't mind sporadic updates. For those of you on this
+   mailing list that already had an account on socii, y'all are
+   grandfathered in. Something special may be waiting in your account
+   once 2.0 is ready (please remind me).
+
+   Stay tuned. 🕸
+
+   P.S. If you were subscribed to the feed before this point, please
+   delete and re-add it! I've added Markdown support to the feed so that
+   you get formatting.
+
+References
+
+   [1] <https://twitter.com/NetOpWibby>