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+Document: WM-032 P. Webb
+Category: Life 2018.05.17
+
+ Decentralization, Privacy, and Everything Between
+
+Abstract
+
+ Rah rah, fight the powah!
+
+Body
+
+ This post is a combination of at least *three* different posts I
+ intended to write and publish over the past year. They inevitably
+ came to the similar conclusions and it makes sense. In my mind,
+ decentralization and privacy are mutually beneficial. In the wake of
+ exposure to privacy violations by Google, Facebook, &c to the general
+ public, it seemed like now would be a great time to share
+ my thoughts.
+
+ 1. Privacy
+
+ > If you are not paying for it, you're not the customer; you're
+ > the product being sold. — Andrew Lewis (blue_beetle)[1]
+
+ This oft-referenced quote was posted on MetaFilter on August 26th,
+ 2010. It's been nearly a decade since then and clearly, that quote
+ is timeless. The increasingly parasitic advertising industry is
+ fed by a never-ending supply of user-data gathered and sold by
+ almost every ~~online~~ ~~offline~~ service. Oh yeah, that's
+ right; you can be tracked ~~offline~~. The data gatherers are your
+ usual suspects: Facebook, Google, Twitter, as well as unknown data
+ brokers of which new ones are launching seemingly weekly. Have you
+ looked at the blacklist of your favorite ad blocker? It's
+ a *mess*.
+
+ The aforementioned data gatherers are in the business of keeping
+ your attention. The visual redesigns, additional features, and so
+ on are not created to make a better product for your perusal. Oh
+ no, these changes are A/B tested and analyzed to ensure that you
+ spend as much time using those products as possible. Why? So that
+ app can send usage data and patterns back to the mothership to
+ collect your info to update their algorithms and sell to
+ advertisers for a pretty penny and the cycle continues.
+
+ Before this year, casual Internet users would roll their eyes at
+ everything I've said thus far, `¯\_(ツ)_/¯`, and say something
+ inane like, "It is what it is." or, "I have nothing to hide."
+
+ > Arguing that you don't care about the right to privacy because
+ > you have nothing to hide is no different than saying you don't
+ > care about free speech because you have nothing to
+ > say. — Edward Snowden
+
+ Frustrating as those eye rolls may be, you cannot force someone to
+ care about something *you* think is important. I've been harping
+ on about privacy to my friends for years and some of them are
+ starting to come around. The tech (and mainstream) media's
+ continued coverage about the evils of (mostly) Facebook and Google
+ has become a roar too loud to ignore.
+
+ FINALLY.
+
+ People have realized (or are starting to realize) that they can no
+ longer depend on the kindness of corporations offering free things
+ on the Internet…when you think of it that way, it's kind of
+ surprising that we would think there wouldn't be strings attached.
+ Huh. Anyhoo, getting away from Facebook is *relatively* easy.
+ Ironically, if you have a lot of relatives on the platform,
+ leaving is quite difficult.
+
+ 2. Cancel Facebook
+
+ Your entrenchment level with Facebook varies with the next person
+ and most likely with me too. I'll share what I did leading up to
+ and after my leave from Facebook in 2016.
+
+ 1. I requested a backup of my data.
+ 2. After downloading my data, I went to my profile page and spent
+ a couple days deleting posts. This was tedious as hell and I
+ never actually finished. I think I got through my first three
+ years and then my recent two years before calling it quits with
+ that task.
+ 3. I also deleted integrations with other services and took the
+ time to delete accounts with services I barely remembered using
+ prior the integration deletion.
+ 4. I told close friends, family, and my girlfriend (now wife) my
+ plans and why I was doing so. I have several family members on
+ Facebook but I also own a phone. I had zero interest with
+ staying in contact with people I knew from high school, those
+ were all passive "friendships" at that point.
+
+ 3. Cancel Google
+
+ Hoo boy, this one's a *doozy*. Entire livelihoods, businesses, and
+ lifestyles rely on Google in some shape or form…especially if your
+ daily mobile driver is an Android device. I grew weary of Google
+ long before my divorce from Facebook and I found an email
+ replacement in Mail-in-a-Box[2], a self-hosted email solution that
+ also has calendar and address book capabilities. For search, I use
+ DuckDuckGo[3]. I'm on iOS/macOS so Apple Maps is a suitable Google
+ Maps replacement for me (btw, Apple Maps is *fantastic* in Japan).
+
+ At this point in time, YouTube is nigh-impossible to replace.
+ Nintendo doesn't upload their videos to Vimeo. MKBHD or any other
+ super profitable YouTube creator isn't leaving the platform
+ anytime soon either so it's a total crapshoot. I'm no longer
+ logged-in to YouTube but I still get email notifications when a
+ channel I'm interested in uploads a video. For videos I *really*
+ want to see again, I download them with youtube-dl[4], an awesome
+ command line program that is capable of downloading videos from
+ pretty much any video sharing site (not just YouTube). Here's my
+ configuration file (located at `~/.config/youtube-dl/config`):
+
+ ```bash
+ -f bestvideo+bestaudio
+ -o ~/Movies/%(title)s.%(ext)s
+ ```
+
+ It automatically downloads the best audio and best video sources
+ for whatever video URL you supply and combines them to create a
+ single file. That file then gets saved to my `~/Movies` folder. I
+ alias the `youtube-dl` command in my `.zshrc` config so I can type
+ `yt` followed by a URL for a super-quick workflow.
+
+ Unfortunately, Google Apps for Work exists and that means I have
+ not fully escaped their ecosystem. When it comes to most
+ businesses, familiarity and cost-savings often take precedence
+ over ideals. Make no mistake, finding (worthy) alternatives to
+ every single one of Google's offerings is expensive in either time
+ spent searching or cost for a single app. Sometimes both! However,
+ I think the upfront cost is worth the longtime gain. You will have
+ to be careful though. There is no shortage of startups with
+ compelling products that are merely skins on top of Google's
+ existing services (last year I interviewed for such a company that
+ I thought was creating a compelling email client only to learn
+ that it was really Gmail underneath AND there would be no IMAP
+ support…the conversation made our misalignment apparent).
+
+ 4. Decentralization
+
+ As my concerns about online privacy grew, so did my interest in
+ decentralization. The core premise of decentralization is
+ basically self-hosting any online service you may need, yourself.
+ The open-source community is *fantastic* for that. You may find
+ some projects with plenty of issues in their git repos and
+ design/code quality of varying degrees of excellence but they are
+ *all* great bases to get started from.
+
+ One of my favorite aspects of decentralization is discovering a
+ codebase someone shared eons prior and finding out that a
+ particular function (or even the entire codebase) fits in
+ perfectly with whatever I'm working on. It sometimes feels like
+ spelunking. You'll never know what you find but treasures await!
+ My other favorite aspect of it is knowing that *I* am in control
+ of my data. There's no ambiguity there. I don't have to trust a
+ third-party, I can trust myself. After all, I wrote the code (or
+ adapted it after I read through it).
+
+ *A key aspect of decentralization that scares non-tech-savvy
+ people is self-hosting.* Of course I can say that it's no big deal
+ but that's because I've been doing this for years. Some tech-savvy
+ people just don't want to deal with server updates and the like. I
+ totally get that because maintenance *can* be a drag. You've
+ really got to decide what you want for yourself. Personally, I
+ think self-hosting is important and I advise everyone to try it at
+ least once. Even if it's just to get over that fear of purchasing
+ (well, *leasing*) a $5/month server from DigitalOcean[5] or
+ Exoscale[6] to hack on and test things with.
+
+ Here's a list of things I self-host:
+
+ - CMS: Noto[7] (super simple Markdown-based "CMS" I created that
+ runs the blog you're reading right now)
+ - Email: Mail-in-a-Box[8] (this is *super* simple to setup)
+ - Git: Gitea[9] (MUCH lighter than GitLab and more
+ customizable too)
+
+ If self-hosting is not your thing, you can sign up and/or join
+ servers other people have created. For example, Mastodon[10] is a
+ decentralized Twitter-like social network. You can fire up your
+ own Mastodon instance or you can sign up for one and start
+ chatting with people. I'm taking the opposite approach with the
+ social network I'm developing but I intend to add decentralized
+ features to it, like PubSub support.
+
+ Speaking of which, I am working on a social network and an
+ analytics service because 1) I was not able to find exactly what I
+ was looking for, and 2) if you want something done right you gotta
+ do it yourself. I've already detailed my reasons for starting a
+ social network[11] before but I never published anything about the
+ analytics service.
+
+ Plain and simple, I abhor trackers. However, I enjoy viewing stats
+ that tell me how many people visit my site, the most popular link
+ visited today, and so on. I was using Gauges[12] prior to creating
+ Chew[13] and one of my tech-savvy friends expressed to me that
+ while he knows who I am and can trust me, he wasn't going to go
+ through the trouble of whitelisting my blog. I don't blame him,
+ the advertising industry is to blame. With more people utilizing
+ ad blockers, how would anyone get accurate analytics? I realized
+ that I could utilize the middleware function in Express[14] to get
+ my analytics. I may go deeper into my thought-process and
+ inspiration for Chew at a later date but for now, you check it
+ out[13] and use it in your own apps!
+
+ What now?
+
+ Getting your family, friends, and community onboard with what
+ you've just learned is an uphill battle. You can lead by example
+ though, so *do not feel discouraged* if/when they don't care about
+ the privacy implications of staying with
+ ~~well~~deceptively-designed services. We did not arrive at this
+ clusterfuck of invasiveness and moral ambiguity overnight…it took
+ some time and it will likely take some time to free ourselves
+ from it.
+
+ Good luck. 🕸
+
+References
+
+ [1] <https://www.metafilter.com/95152/Userdriven-discontent#3256046>
+ [2] <https://mailinabox.email>
+ [3] <https://duckduckgo.com>
+ [4] <https://rg3.github.io/youtube-dl>
+ [5] <https://www.digitalocean.com>
+ [6] <https://www.exoscale.com>
+ [7] <https://git.inc.sh/IdeasNeverCease/Noto>
+ [8] <https://mailinabox.email>
+ [9] <https://gitea.io>
+ [10] <https://mastodon.social>
+ [11] </WM-023>
+ [12] <https://gaug.es>
+ [13] <https://chew.sh>
+ [14] <https://expressjs.com>