better resume

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+░▒▓
+
+NAME:           Paul Anthony Webb
+EMAIL:          paul@webb.page
+HOMEPAGE:       https://webb.page
+BLOG:           https://blog.webb.page
+FORUM:          https://www.webb.page
+COMPANY:        https://inc.sh
+
+---
+
+░ EXPERIENCE
+
+2020-NOW:       development for Apple’s marketing and communications team on
+                behalf of Critical Mass. I’ve worked on the iPhone and
+                Vision Pro marketing pages and some internal sites. this
+                translates to my a11y work benefitting the lives of millions.
+
+2012-2019:      smattering of failed startups (IoT, YouTube “competitor”,
+                Medium “competitor”, &c) and stints at dev shops/consultancies.
+
+▒▒ EDUCATION
+
+2008-NOW:       self‑taught in a recession and learned on the job ever since.
+                personal side projects deepen my understanding of technology and
+                subject matter; business decisions are made in response to
+                evolving market forces.
+
+▓▓▓ SKILLS
+
+|                 | Proficiency |                  Notes                   |
+| --------------- | :---------: | :--------------------------------------: |
+| HTML/CSS/JS     |    ✦✦✦✦✦    |            my bread & butter             |
+| TypeScript      |    ✦✦✦✧✧    | i love being forced to write better code |
+| GraphQL         |    ✦✦✦✧✧    |  i write .graphql files, no apollo here  |
+| 10x Development |    ✧✧✧✧✧    |          i literally do not care         |
+
+---
+
+░ TOOLS
+
+Bun:            for when you need to use Node but want to do so in style.
+
+Claude:         this is how i become super saiyan.
+
+Deno:           fantastic runtime with native TypeScript support, gotta love it.
+
+Disc:           my favorite database is no more so i made my own. check it out
+                at disc.sh.
+
+GraphQL:        my preferred way of building APIs.
+
+Procreate:      THE reason I purchased the first iPad Pro & Apple Pencil. I
+                don’t use Sketch, Figma, &c for my designs, I sketch in
+                Procreate to form a mental model and I develop from there.
+
+SvelteKit:      the only JavaScript framework that’s captured the feeling of
+                writing web standard code in Opera 12…IYKYK.
+
+Transmit:       for when you need to SFTP.
+
+Zed:            cannot believe someone made something better than Sublime Text.
+
+▒▒ PROJECTS
+
+please visit https://dsgn.inc.sh and https://webb.page for the latest. i’m
+always working on something interesting.
diff --git a/index.txt b/index.txt
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+++ b/index.txt
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-░▒▓
+# Paul Anthony Webb
 
-NAME:           Paul Anthony Webb
-EMAIL:          paul@webb.page
-HOMEPAGE:       https://webb.page
-BLOG:           https://blog.webb.page
-FORUM:          https://www.webb.page
-COMPANY:        https://inc.sh
+**Senior Front-end Engineer · Web Standards · Accessibility · Product Development**
 
----
+paul@webb.page · 「 webb.page 」「 blog.webb.page 」「 webb.page/forum 」「 inc.sh 」
 
-░ EXPERIENCE
 
-2020-NOW:       development for Apple’s marketing and communications team on
-                behalf of Critical Mass. I’ve worked on the iPhone and
-                Vision Pro marketing pages and some internal sites. this
-                translates to my a11y work benefitting the lives of millions.
 
-2012-2019:      smattering of failed startups (IoT, YouTube “competitor”,
-                Medium “competitor”, &c) and stints at dev shops/consultancies.
+## Profile
 
-▒▒ EDUCATION
+Senior front-end engineer with more than a decade of experience building products, marketing experiences, and internal web applications. Since 2020, I have worked through Critical Mass on Apple’s marketing and communications team, delivering experiences for iPhone and Apple Vision Pro.
 
-2008-NOW:       self‑taught in a recession and learned on the job ever since.
-                personal side projects deepen my understanding of technology and
-                subject matter; business decisions are made in response to
-                evolving market forces.
+I specialise in standards-oriented front-end development, accessible interfaces, and turning visual ideas into robust, maintainable software. Alongside client work, I design and build independent products—including Disc, my own database project—which deepen my understanding of systems, APIs, product decisions, and the web platform.
 
-▓▓▓ SKILLS
 
-|                 | Proficiency |                  Notes                   |
-| --------------- | :---------: | :--------------------------------------: |
-| HTML/CSS/JS     |    ✦✦✦✦✦    |            my bread & butter             |
-| TypeScript      |    ✦✦✦✧✧    | i love being forced to write better code |
-| GraphQL         |    ✦✦✦✧✧    |  i write .graphql files, no apollo here  |
-| 10x Development |    ✧✧✧✧✧    |          i literally do not care         |
 
----
+## Experience
 
-░ TOOLS
+### Front-end Engineer
 
-Bun:            for when you need to use Node but want to do so in style.
+**Critical Mass — working with Apple’s marketing and communications team**
+**2020–Present**
 
-Claude:         this is how i become super saiyan.
+- Develop and maintain high-profile marketing experiences for Apple, including iPhone and Apple Vision Pro pages.
+- Build responsive, accessible interfaces using semantic HTML, CSS, and JavaScript.
+- Contribute accessibility improvements to public-facing experiences used by millions of people.
+- Work across marketing and internal sites, collaborating with designers, engineers, producers, and communications teams.
+- Translate designs and interaction concepts into polished, performant web experiences across browsers and devices.
+- Apply a strong web-standards perspective to implementation, balancing visual fidelity, maintainability, and inclusive user experience.
 
-Deno:           fantastic runtime with native TypeScript support, gotta love it.
+*Add specific technologies, responsibilities, or outcomes here if they are not confidential—for example, performance improvements, accessibility standards, launch work, mentoring, technical leadership, or delivery volume.*
 
-Disc:           my favorite database is no more so i made my own. check it out
-                at disc.sh.
+### Founder, Independent Developer, and Consultant
 
-GraphQL:        my preferred way of building APIs.
+**2012–2019**
 
-Procreate:      THE reason I purchased the first iPad Pro & Apple Pencil. I
-                don’t use Sketch, Figma, &c for my designs, I sketch in
-                Procreate to form a mental model and I develop from there.
+- Founded and developed products across IoT, online video, publishing, and collaboration.
+- Worked with development studios, consultancies, and early-stage companies on product and client projects.
+- Took products from initial concept through design, technical decisions, implementation, and iteration.
+- Built broad experience across front-end engineering, APIs, product strategy, and the practical realities of shipping software.
+- Learned to make product and business decisions in response to changing technical, commercial, and market conditions.
 
-SvelteKit:      the only JavaScript framework that’s captured the feeling of
-                writing web standard code in Opera 12…IYKYK.
 
-Transmit:       for when you need to SFTP.
 
-Zed:            cannot believe someone made something better than Sublime Text.
+## Selected Projects
 
-▒▒ PROJECTS
+### Disc · 「 disc.sh 」
 
-please visit https://dsgn.inc.sh and https://webb.page for the latest. i’m
-always working on something interesting.
+A personal database project built to explore data modelling, storage, APIs, and developer tooling. Disc reflects my interest in understanding systems deeply rather than treating infrastructure as a black box.
+
+### Independent projects · 「 dsgn.inc.sh 」「 webb.page 」
+
+Ongoing experiments and products spanning web development, design, publishing, software tooling, and product development. These projects provide a space to investigate new technologies, test ideas, and develop a deeper understanding of the platform.
+
+
+
+## Technical Skills
+
+**Front-end:** HTML, CSS, JavaScript, TypeScript, responsive design, web standards, accessibility
+**Frameworks and APIs:** SvelteKit, GraphQL
+**Runtimes and platforms:** Bun, Deno
+**Design and prototyping:** Procreate, interaction design, interface prototyping
+**Development tools:** Git, Zed, Transmit, AI-assisted development
+
+
+
+## Links
+
+Github · 「 github.com/NetOpWibby 」
+LinkedIn · 「 linkedin.com/in/paulanthonywebb 」
+
+
+
+## Education and Professional Development
+
+### Self-directed technical education
+
+**2008–Present**
+
+A deliberate, self-directed path into software development, reinforced through production work, independent products, and continuous practical experimentation. My education has taken place through shipping software, learning from users and collaborators, and responding to evolving technology and market conditions.